{"id":5490,"date":"2026-07-27T13:43:58","date_gmt":"2026-07-27T13:43:58","guid":{"rendered":"https:\/\/metrotransitreview.com\/?p=5490"},"modified":"2026-07-27T13:43:58","modified_gmt":"2026-07-27T13:43:58","slug":"cracker-barrel-ceo-julie-felss-masino-steps-down-after-woke-rebrand-sparked-backlash-from-customers-and-even-trump","status":"publish","type":"post","link":"https:\/\/metrotransitreview.com\/?p=5490","title":{"rendered":"Cracker Barrel CEO Julie Felss Masino steps down after ‘woke’ rebrand sparked backlash from customers — and even Trump"},"content":{"rendered":"
\n

Cracker Barrel CEO Julie Felss Masino is stepping down after the failure of her \u201cwoke\u201d rebrand last year, which was rolled back following intense backlash from loyal customers, the company announced Monday.<\/p>\n

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David Deno, a restaurant exec who most recently served as CEO of Bloomin\u2019 Brands, which owns Outback Steakhouse, will replace Masino on August 10, according to a Cracker Barrel press release.<\/p>\n

Her departure comes after less than three years at the helm, during which diners revolted against the company\u2019s attempts to modernize the Southern dining chain by axing its beloved mascot Uncle Herschel and revamping restaurants without its telltale tchotchkes.<\/p>\n

Read more City Hall tosses iconic green doors for \u2018poopy brown\u2019 ones, devastating NYC wedding photogs and newlyweds<\/a><\/p>\n

Following heated backlash from longtime customers and even President Trump himself, Cracker Barrel reversed the changes and leaned into its folksy charm \u2013 ultimately sending the stock up 100% so far this year.<\/p>\n

Read more Murdered influencer Sara Gilson\u2019s ex-husband \u2018begged\u2019 her to leave twisted hubby for \u2018years\u2019 before murder-suicide<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cracker Barrel CEO Julie Felss Masino is stepping down after the failure of her \u201cwoke\u201d rebrand last year, which was rolled back following intense backlash from loyal customers, the company announced Monday.<\/p>\n","protected":false},"author":1,"featured_media":5489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nCracker Barrel CEO Julie Felss Masino steps down after 'woke' rebrand sparked backlash from customers - and even Trump - Metro Transit Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metrotransitreview.com\/?p=5490\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cracker Barrel CEO Julie Felss Masino steps down after 'woke' rebrand sparked backlash from customers - 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