{"id":5207,"date":"2026-07-23T22:07:04","date_gmt":"2026-07-23T22:07:04","guid":{"rendered":"https:\/\/metrotransitreview.com\/?p=5207"},"modified":"2026-07-23T22:07:04","modified_gmt":"2026-07-23T22:07:04","slug":"exclusive-cbs-news-president-dead-meat-for-dismal-viewership-as-morning-show-notches-worst-ever-ratings","status":"publish","type":"post","link":"https:\/\/metrotransitreview.com\/?p=5207","title":{"rendered":"Exclusive | CBS News president ‘dead meat’ for dismal viewership as morning show notches worst-ever ratings"},"content":{"rendered":"
\n

The president of CBS News is under fire after \u201cCBS Mornings\u201d posted its lowest-rated week ever \u2014 even as viewership continues to drop across the network, The Post has learned.<\/p>\n

Read more Exclusive | Jared Kushner\u2019s father is leaving New York City over mayor, first lady\u2019s \u2018antisemitism\u2019<\/a><\/p>\n

The morning show anchored by Gayle King and Nate Burleson had an average viewership of 1.59 million for the week of July 13 \u2014 the first time it\u2019s ever dipped below the 1.6-million mark, according to Nielsen ratings. That marked a 13% drop in viewers compared to the same week last year.<\/p>\n

The tailspin falls on the shoulders of CBS News President Tom Cibrowski, who has taken charge of \u201cCBS Mornings\u201d this year at the behest of CBS Editor-in-Chief Bari Weiss, according to network sources.<\/p>\n

\u201cTom is dead meat,\u201d one source opined, adding that such a ratings drop doesn\u2019t bode well for Cibrowski. \u201cI know Bari might not care about the show, but it is embarrassing when you hit all-time lows.\u201d<\/p>\n

Cibrowski and Weiss have different visions for the network and have had some difficulty working together, as previously reported by The Post, prompting speculation that Cibrowski could take the fall if ratings continue to decline. <\/p>\n

A key gripe is that Cibrowski, a veteran TV producer who once ran ABC\u2019s top-rated \u201cGood Morning America,\u201d has yet to fill the permanent third co-host role vacated after Tony Dokoupil\u2019s move to \u201cCBS Evening News\u201d in January.<\/p>\n

The exec also ousted executive producer Shawna Thomas in March and installed Jon Tower on an interim basis, though one source with knowledge of the matter said Cibrowski is effectively running the show.<\/p>\n

Sources told The Post the revolving cast of fill-in co-hosts alongside King and Burleson has hurt the program\u2019s cohesion.<\/p>\n

But a third source familiar with the situation pushed back on the criticism, saying Cibrowski has not been given the resources necessary to make major hires or invest in the broadcast.<\/p>\n

Some insiders believe Cibrowski has lost the show\u2019s audience with an ill-conceived strategy to boost ratings with softer coverage that\u2019s more squarely aimed at Middle America.<\/p>\n

Read more Iran\u2019s frightening missile accuracy sparks fears adversaries are helping Tehran target US troops, CIA sites<\/a><\/p>\n

\u201cTom keeps saying people want weight-loss stories and weather stories. Holiday travel stories. He says it\u2019s \u2018news you can use\u2019 \u2014 problem is, no one wants it,\u201d one of the sources said, adding: \u201cPeople need news.\u201d<\/p>\n

\u201cTom is a good man and a capable administrator, but he has a dim view of what American audiences want at a time of so much upheaval,\u201d the source added.<\/p>\n

One insider said interim-executive producer Tower has been vocal about wanting more investigative and enterprise stories from the investigative unit led by Matt Mosk for the crucial 7:30 a.m. hour, but little of it has materialized.<\/p>\n

The latest ratings\u00a0extend a difficult stretch for the broadcast, which has already posted its lowest-rated first quarter and its worst May and is on pace for its weakest June on record, according to previously reported Nielsen data.<\/p>\n

The audience declines come as CBS News continues to\u00a0undergo a broader overhaul under Weiss, though \u201cCBS Mornings\u201d has been a distant third-place finisher among the network morning shows both before and during her tenure.<\/p>\n

Morning television ratings typically reach their lowest levels during the summer, and rival broadcasts have also recently posted historic lows. Last year, NBC\u2019s \u201cToday\u201d logged the lowest total-viewer and demo audience in the program\u2019s history during the same period.<\/p>\n

\n<\/div>\n

\u201cCBS Mornings\u201d showed some signs of improvement at the start of this week.<\/p>\n

Monday\u2019s broadcast drew about 1.7 million viewers and 263,000 adults aged 25-54 \u2014 a 34% increase in the key demographic compared with the previous Monday.<\/p>\n

Still, the longer-term trend remains challenging for the network\u2019s morning franchise, which generates a significant share of its broadcast advertising revenue.<\/p>\n

Read more Lindsay Clancy\u2019s husband, who divorced her and remarried, pleads with judge not to show graphic pics of murdered children<\/a><\/p>\n

The Post has sought comment from CBS.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

CBS News President Tom Cibrowski is coming under fire from some network insiders after “CBS Mornings” posted its lowest-rated week ever, The Post has learned.<\/p>\n","protected":false},"author":1,"featured_media":5206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\nExclusive | CBS News president 'dead meat' for dismal viewership as morning show notches worst-ever ratings - Metro Transit Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metrotransitreview.com\/?p=5207\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive | CBS News president 'dead meat' for dismal viewership as morning show notches worst-ever ratings - 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