Channing Tatum joins Norway Erling Haaland lookalikes in wild World Cup scene
Channing Tatum is taking on a whole new role for the World Cup in honor of his new doppelganger.
Read more Scotland head soccer coach resigns after getting contract extension
While not a paid gig, the “Magic Mike” actor embraced his similar looks to Norway’s Erling Haaland and could be found in a sea of fans on Friday at Gillette Stadium for the group stage match against France, all dressed as the long-haired striker, wearing a jersey with the Scandinavian country’s flag and a blond wig.
Haaland, one of the top players in the Premier League for Manchester City, is one of the biggest figures in the World Cup.
The creative minds behind Nike’s “Rip the Script” ad ahead of the World Cup saw the resemblance between the actor and soccer star first. They had Tatum, 46, dress up as Haaland, 25, to help advertise the soccer spectacle and the faces to know in the sport.
Haaland was flattered by Tatum’s transformation.
He called Tatum a “handsome man” in a behind-the-scenes video posted on his Instagram in early June when the actor first debuted his look for the Nike campaign.
“I’m not complaining,” the 25-year-old added. “This is incredible.”
Every match of the FIFA World Cup will air on either FOX or FOX Sports 1. If you don’t have cable, you can take advantage of a DIRECTV free trial to stream it all.
Prefer to check out the action live and in person? Shop World Cup 2026 tickets on SeatGeek and make sure to use promo code NYPOST10 for $10 off purchases over $250 at checkout if you’re a first-time SeatGeek user.
“Ripped the script with my new stunt double,” Tatum said in his own Instagram post.
Ever since, Tatum hasn’t backed off the bit.
On Friday, he could be spotted taking selfies with his other Haaland lookalikes in the fan section and joined them in their chants for their team.
He even signed autographs for fans.
The passion for this newfound friendship didn’t strain, despite the fact that Haaland sat on the bench for the entirety of the final group stage match.
World Cup Merch shop
USMNT Icon Red T-Shirt
Built for match days and everyday wear, this officially licensed USMNT tee brings classic national pride wherever you go.
Christian Pulisic Navy USMNT T-Shirt
Rep your favorite player in classic navy with this officially licensed tee made for diehard fans and big match energy.
USA Soccer Front/Back Crest Pullover Hoodie
Stay warm while repping the red, white, and blue in this officially licensed USMNT pullover hoodie featuring bold front and back crest graphics.
FIFA World Cup ’26 Host Country Flags T-Shirt
Celebrate the global game in style with this FIFA World Cup 26 tee featuring all three host countries’ logos and flags.
2026 Panini FIFA World Cup Sticker Box (25 Sticker Packs)
Rip into the excitement of World Cup season with this 2026 Panini sticker box packed with 25 packs of collectible stickers for fans and traders.
adidas FIFA World Cup ’26 Trionda Host Nation League Soccer Ball
Bring World Cup vibes to every kickaround with the official adidas FIFA World Cup ’26 Soccer Ball built with host nation style and game-ready feel.
Norway went on to lose 4-1 to France, but both advanced to the Round of 32.
Haaland, who has four goals across two group stage games, is set to face Ivory Coast on June 30 in Dallas as the heat of the tournament starts.
